Cross-media BFT communication
Dear Readers,
Specialist media – like your BFT International – are now as before the most important pacesetters within our industry community. A B2B decision-maker analysis of the German trade press has shown that print continues to be the authority on the market. This study demonstrates that readers in general associate print media with credibility and professionalism. One more reason for not believing in the prophesied death of print.
However: believing in our print magazine does not mean that we should ignore going the online way as well. For this reason, the competence and the offers of BFT...
