New look but same company

Besser Company recognizes several milestones this year, including 110 years of business in the concrete products industry, 60 years of industry education, and 10 years as an employee-owned company. “To acknowledge the significance and excitement behind these milestones, we introduced a new logo and website. The new look balances a humble reflection of our past while embracing our future. We felt it was an appropriate time to change our look on the outside to reflect the progress we’ve made on the inside,” stated Kari Schellie, Director of Marketing.

“We wanted to pay tribute to our company’s notable history while modernizing the logo to reflect the tremendous efforts we’ve made over the past several years. Our new logo is a true reflection of our growth and transformation,” said Kevin Curtis, President and CEO. Some of those efforts include the launch of the Servopac concrete product machine, the new intelligently designed Besser curing systems, and the innovative paver (big board) machines. The new logo also incorporates the company’s tagline, “trusted since 1904,” to directly acknowledge Besser’s longevity in the industry.


Website was designed specifically

The website was designed specifically with customers in mind. Using the latest technology, the site is compatible with today's browsers, tablets, and mobile devices. Customers can benefit from richer online content that’s now easier to navigate through and share with others. The site features Besser’s complete range of quality concrete products equipment, technical support materials, and educational opportunities. Customers are also encouraged to take advantage of our online ordering system to place parts orders, review past quotes, invoices, and quotes, and even view mold books produced specifically for each customer.

Besser will continue to keep the industry current by means of their blog and social media sites in addition to their newly designed electronic newsletter. The e-newsletter will be distributed bi-weekly and readers can choose to receive all e-newsletters or only those specific to the Masonry & Hardscape industry or the Pipe & Precast industry.



Besser Company

801 Johnson Street

Alpena, Michigan 49707/USA

+1 989 354-1023

Related articles:

05/2014 CBE/Acimex

New website with information about vacuum handling

The market leader in industrial vacuum handling, the French company Acimex, recently announced the relaunch of its redesigned bilingual website. The new Internet site presents the comprehensive...

05/2015 Besser

New Director of Molds

Brian Budnik has assumed the role of Director of Molds upon the announced retirement of Gary Stevens in June 2015. Budnik has assumed all of Stevens’ responsibilities, including overseeing the Alpena...


Besser expands customer service team

Todd O‘Neil, who has been with Besser for 17 years as a fabricator/welder, was promoted to a Customer Service Representative for the company’s Masonry/Hardscape product line. O’Neil has a vast...

09/2013 Reckli

New website for searching precast concrete plants

Planners and architects will quickly find an appropriate precast concrete plant at the new German Internet site //|_blank)$...


“Clear structure, compelling messages”

At the beginning of 2019, BT innovation has launched its new corporate design, including a new company logo and color range, a redesigned website, and all its marketing collateral. BFT editorial staff...