A unique start-up story
10 years ago, Predalco’s CEO & Managing Partner Peter van der Stock, still worked as a passionate engineer in a Belgian building company, when he was approached by a financial investor asking him if he could imagine to start a precast factory together. After some consideration, Van der Stock could, and decided to take on the challenge. He recalls: „I had no idea of the market, what the others were doing and also the ideal required machinery, when we set out for this adventure. We started touring Europe and visited numerous precast factories to educate ourselves. I was concerned to make basic mistakes due to my lack of knowledge and information at that time, which might lead to a disastrous end of our plans, in particular since we had invested our own money. Initially we had envisaged a daily production capacity of 600 sqm of semi-precast slabs for the first 4-5 years. However, soon after the investment into our first carrousel plant, we had to find out that the market was very challenging, especially since customers are very tied to their suppliers and the established producers did all to put a lot of pressure on us.“
The first year ended with a disappointing total production output of 60,000 sqm of precast slabs. In a very short time, Predalco had to learn that in order to enter the market, they had to be able to challenge the big players and that this could only be reached through a strong differentiating factor, which finally brought the breakthrough and allowed the company to grow to 180,000 sqm after two years, and approx. 500,000 sqm of slabs in 2018.
The formula of success: Customer focus & software
“We decided to go into the market with the attitude of the small market, meaning that service and customer proximity would become the pillars of Predalco’s philosophy to make our company really different from the big mass producers.“ The company’s strong focus on service led to the development of its own software, which is designed to support Predalco’s customers in all phases of their work and projects. For example, the customer’s floor plans are highlighted in colors so that it becomes easier for the customer to place his slabs in the right sequence.
Furthermore, already in the factory all slab stacks are arranged according to the construction process. In addition, a special database for logistics helps to proactively communicate with the customer through SMS etc.
Predalco even went as far as to develop their own ERP system over a time span of more than 5 years, to place the customer in the center of all company thinking and acting. “With regards to this,“ stresses Van der Stock, “I feel we have been able to create something unique, which is really appreciated by our customers.“
Ebawe & Progress: Reliable machinery partners from the first hour
“One of the most fundamental decisions we had to take,“ explains Van der Stock, „was the choice of our machinery partner whom to entrust our company’s production output and power, and whom to consult already in the planning phase. After a very thorough analysis of the market we finally selected Progress Group with its highly specialized companies, Ebawe as the carrousel plant expert, and progress Maschinen & Automation for our steel reinforcement production needs from coil.“ Following a positive experience with the first carrousel plant in 2011, Predalco in 2018 chose its second carrousel plant just as a copy of the first plant.
The ideal balance between manpower & automation
Further growth ahead
Also for 2019, Predalco targets a further production growth hoping to reach a min. of 600,000 sqm of semi-precast slab production. Van der Stock concludes: “We are very optimistic that thanks to our proven philosophy of customer and service focus and a positive development of the construction industry, we can further expand our production output. For this we also feel that with Progress Group we have chosen the right partner who has the right overall approach to planning and running a precast factory.“