Basalt- und Betonwerk Eltersberg

Barefoot park as a marketing concept

At the foot of Hangelstein hill near Alten-Buseck, which is situated northeast of the German city of Giessen, state-of-the-art design examples for gardens and courtyards are presented in a park-like setting that extends over an area of more than 5,000 m². So-called barefoot paths invite visitors to take off their shoes and socks and to sense the ground while walking in bare feet.

“It’s just like trying on new clothes – we want to enable visitors to experience our product range first-hand,” says Ralf Seibert, managing director at Basalt- und Betonwerk Eltersberg GmbH & Co. KG (BWE), the company...

Related articles:

Issue 2017-02 Cast stone production

White architectural concrete marks new Liberty Park in New York

DUCON (DUctile CONcrete) merges a high-strength concrete design with a three-dimensional micro-reinforcement to create an innovative, ductile, extremely load-resistant high-performance concrete. This...

more
Issue 2014-10 Besser Company

110th anniversary

On Friday, 22 August 2014, Besser proudly celebrated its 110th anniversary, 60 years of education and 10 years as an employee-owned company.  Over 700 guests, including customers, employees,...

more