Cross-media BFT communication

Dear Readers,

Specialist media – like your BFT International – are now as before the most important pacesetters within our industry community. A B2B decision-maker analysis of the German trade press has shown that print continues to be the authority on the market. This study demonstrates that readers in general associate print media with credibility and professionalism. One more reason for not believing in the prophesied death of print.

However: believing in our print magazine does not mean that we should ignore going the online way as well. For this reason, the competence and the offers of BFT extend over all the current channels of communication. You will surely already know our website with its always latest news from the precast concrete industry, as well as our magazine archive that covers back to the year 2008. Our monthly published newsletter with its varied mix of current news and exclusive technical contributions likewise enjoys great popularity.

Our presence in social networks is also one of our online activities. Although professional utilization of social-media channels in the construction industry still lags somewhat behind that of other economic sectors, we are aware of a growing, active and very interesting BFT Community – in particular, on Facebook and Twitter.

To us, as editorial office, online networking with you means a great deal, as it allows us to maintain direct feedback with you, our readers, and gives us the opportunity of discussing trends and top issues. And we look forward to a continuing lively dialog in our industrial sector – and of course, at our trade shows and events as well as on Facebook & Co.

Facebook: @bft.international.bv
Instagram: @bft.international
LinkedIn: @BFTInternational
Twitter: @BFT_INT

Related articles:

Issue 2016-07 Messe München/Imag

CTT for the first time “powered by Bauma”

The logo of the Moscow Trade Show “Construction Engineering and Technology,” better known under the abbreviation CTT (Stroitelnaya tekhnika i tekhnologii, STT), this year for the first time carried...

more
Issue 2010-09

Autumnal Activities

While in Germany, autumn is in the air  – and not only in terms of the weather – the second half of the trade fair season has begun. Exhibitors in all regions of the world are moving into high gear...

more
Issue 2019-03

Back to former strength

Unkind tongues may claim that BFT International, now in its 85th year of publication is somewhat getting on in age. We ourselves regard this decade-long experience indeed as a strong asset that only...

more
Issue 2012-03

Cordless 1-D and 2-D Code Reader with Ethernet, RS-232 and USB

The new 1-D and 2-D ID Code Readers DataMan® 8000 open up potential for optimization: The communications suite together with the base station providing Cognex Connect™ connection facility is...

more
Issue 2014-05

A sack topples over

Lafarge and Holcim will now become LafargeHolcim. Perhaps. Because the press release in which the two construction-materials corporate groups announced this news in April sounds more like a...

more