HeidelbergCement

Sustainability Award for online presence

For the German online presence on the subject of biodiversity and sustainability, HeidelbergCement received the special prize in “public relations” as part of the Sustainability Award 2015/2016 presented by Bundesverband Mineralische Rohstoffe e.V. (MIRO - German Federal Association of Mineral Resources).

“HeidelbergCement makes use of digital and the main information media of today, in order to draw attention to the aspect of biodiversity on mining sites difficult to access. In my opinion, a public relations to such an extent, according to the principle of ‚Do good things and talk about it! increases the acceptance of surface mining considerably,” stated Prof. Dr. Ulrich Sinsch, member of the jury. Gabriela Schulz, spokeswoman of MIRO and also jury member, added: “However, we were particularly impressed by the cross-media concept, starting from postcards to books through to the homepage and up-to-date media as Facebook and YouTube. It is a scheme with lots of thoughts behind it.”

19 projects submitted

Birgit Michel, responsible for the division of cement and aggregates at HeidelbergCement AG, thanked the jury for the award, emphasizing that HeidelbergCement is engaged in such broad public relations even representative for the entire sector.

Apart from the project “online presence”, Heidelberg Sand & Kies GmbH, a subsidiary company of HeidelbergCement AG, had submitted the project “bank swallows”, which received an honorable mention.

Related articles:

Issue 2015-08 Heidelberg Cement

New brochure on the environmental commitment

Heidelberg Cement has been active in environmental protection projects for several decades now. How this is realized in practical terms, that is shown by the new brochure entitled “Auf eine saubere...

more
Issue 2014-11 HeidelbergCement

New website with dynamic fly-out navigation

Since October 8, 2014, the internet presence of Heidelberg ­Cement AG appears in a new design. The website was visually, structurally and technically revised in a fundamental way. “Our goal was a...

more

Heidelberg Cement: Sustainability report with shareholder participation

“Sustainable business practices are a fundamental condition as well as an integral component of our business activities, and therefore central to the activities and decisions of our management teams...

more
Issue 2012-04

Quarry Life Award: over 300 proposals to boost biodiversity!

At the close of entries on February 17th, more than 300 projects ideas had been registered to compete for the first Quarry Life Award launched by HeidelbergCement and its national companies. Students...

more
Issue 2012-02

OhorongoCement awarded

The Namibia International Investment Forum honors outstanding entrepreneurial achievements in Namibia. The coveted awards were presented in Windhoek, the capital of Namibia, on November 29. In the...

more