Interview with FBF Betondienst GmbH

BetonTage 2012

Fig. 2 Organization Director Stefanie Blank is already preparing for the BetonTage 2012.

Fig. 3 Dr. Ulrich Lotz looks
forward to a new successful event.

Fig. 1 Stefanie Blank and
Dr. Ulrich Lotz decide on the cover page for the 56th BetonTage.

The preparations for the next BetonTage in February 2012 run already in full swing. Many booths are already sold and the contents of the lecture program can be completed in the next few days. We spoke with the responsible organizers for the largest industry event in Europe.

BFT INTERNATIONAL: Germany’s precast industry has already experienced 55 BetonTage in the past. What where the greatest changes in the course of the years that you had the privilege of accompanying?

Dr. Ulrich Lotz: I had enjoyed the honor of accompanying the BetonTage for 20 years: in 1991, still as an assistant to Prof. Hörschgen, chair of marketing at Stuttgart-Hohenheim University who, in February of 1992, presented the latest developments in strategic marketing management at the 36th Ulmer Concrete Days. Already then, the Congress looked beyond the borders of technology and showed clearly...