New campaign on energy-efficient and sustainable construction

Increasing economic benefits while at the same time reducing global warming potential: How products from the Master Builders Solutions range contribute to this is the focus of the new Europe-wide campaign “Quantified Sustainable Benefits – ­Reduce your Footprint and Boost Your Bottom Line.”

Through a series of ads and a dedicated website, BASF’s ­Master Builders Solutions experts together with European customers present selected cases that demonstrate how superior chemistry enables customers to increase their productivity as well as decrease operational costs and carbon footprint. Externally...