“The German precast concrete industry continues on its course for growth,” announced the Trade Association of Concrete and Precast Plants (FBF) at the end of February 2018. Marketing expert Simone Messing remembers different times. She was at the helm of the Marketing Unit of a medium-sized company of the concrete and precast concrete industry for twenty years and therefore experienced the industry’s bad-weather periods. In her position, she developed roadmaps for marketing and communication concepts – including the company’s reorientation that has focused on upgrading its product line – as...
