Innovation management in stable markets
How does it work and where to start?
Stable markets? Something like this does not exist.
What we can learn from the case of Readymix.
Do you still remember the Readymix brand name? One of the really big brands in the field of ready-mixed concrete and a term that is only known to just a few insiders today. A brand name whose logo has vanished from the urban landscape just like that of Olympia typewriters, Kodak films or Nokia mobile phones. Common to all these big and well-known companies is the fact that their respective managing boards and general managers were absolutely sure to know the own markets, the technical developments...
