Digital customer relations management
A largely saturated market and fierce competitive pressure: today, companies that want to grow in the supplier sector for the building industry must identify new potentials as quickly as possible and offer their services at the right time and to the right prospective buyer. In most companies, project-oriented marketing, by taking a focused view of construction projects, has proved to be successful. This gives employees and those responsible for a project a comprehensive overview of all ongoing activities from a 360° perspective. By drawing on completely digitized project management techniques,...
