Brazil lets us take heart

In late August, the largest trade fair for concrete and concrete technology in Latin America opened for the fifth time in Brazil. Already on the first day of the event, the organizers reported record attendance, with the final count even showing a growth of 13 % (nearly 25,000 visitors in 2011).

We as exhibitors also experienced record figures at the fair: e.g., the thermometer went down to only 11 °C. We, like many other industrial colleagues from our industry in Europe and North America, had travelled to Brazil with lighter clothes than we ended up needing. A very uncomfortable mistake. On the day before the fair opened, we set up our stands under oppressive, smouldering temperatures around 32 °C, and then we had to cope with a steep temperature drop on the first day of the fair.

But the steady stream of visitors made up for the cold. They came in torrents and crowded our stand to ask questions and conduct interesting talks – and the flow did not diminish even an hour after the fair closing time. So, the three cold days went by for us quite quickly.

I was also pleased to find out what you can read between the lines at such a fair. Whenever you deal with people from faraway economic regions and/or cultural areas, you stand to gain special knowledge – that’s how I’ve always seen it, ever since I set forth alone as a backpacker on the other side of the globe in my early twenties. And that doesn’t change, even as you get older. Among the many insights that I bring home from this journey are: how progressive Brazil is in a number of domestic political and economic matters – “clever” you might say colloquially. Or, to take another example, in the course of a conversation I learned that Brazil currently prefers a rather simplistic way to dispose of old tires. Here is a definite need for action. In particular, such topics as urban planning, infrastructure, and waste disposal keenly interest visitors to Brazil. And to us from the construction industry there are many possibilities of transferring existing know-how and to position new ideas/concepts in new markets.

Let us all gain a little motivation from the inscription on the Brazilian flag: “Order and progress”. Or google the symbolism of this flag, if you don’t know. That is a very entertaining story …

  

Yours,

Related articles:

Issue 2012-09

Brazil is booming! Is Brazil booming?

The Concrete Show 2012 in São Paulo/Brazil was a complete success for the concrete and precast concrete industry. The fair halls were packed with booths of the exhibitors from the whole world:...

more
Issue 2011-10 5th edition of Concrete Show Brazil

Concrete Show considered to be the biggest event in Latin America

More than 7000 visitors came to this event on 1st congress day. Among them was Herman Oognik, CTO (Chief Technical Officer) of Nemetschek, who was at the event for the second time, and for the first...

more
Issue 2012-10 Concrete Show 2012

Continued path of growth

Even Brazilian experts had to cut their forecasts of gross national product growth. According to various estimates, the Brazilian economy is expected to grow by ‘only’ 3 or 4% in the full year of...

more
CONCRETE SHOW/INFORMA

12th Edition of the Concrete Show South America

From 19 to 21 August 2020 the Concrete Show South America will take place already in its thirteenth edition: this time in cooperation with the World of Concrete. At this year’s event in the Centro de...

more
Issue 2015-10 UBM Sienna

Brazilian Concrete Show prepares for its tenth edition

The Concrete Show South America will be held next year for the tenth time from 24 to 26 August 2016. And this year as well, many Brazilian and international exhibitors presented their products to...

more