Brazil lets us take heart
In late August, the largest trade fair for concrete and concrete technology in Latin America opened for the fifth time in Brazil. Already on the first day of the event, the organizers reported record attendance, with the final count even showing a growth of 13 % (nearly 25,000 visitors in 2011).
We as exhibitors also experienced record figures at the fair: e.g., the thermometer went down to only 11 °C. We, like many other industrial colleagues from our industry in Europe and North America, had travelled to Brazil with lighter clothes than we ended up needing. A very uncomfortable mistake. On...
