Transparent and convertible

Along with ongoing technological and economic developments, the demands placed by people on the polity are changing. In the past, it should guarantee security and consistency; for this reason, people assigned it sovereignty of action. Nowadays, this need is replaced by demanding the ability to innovate and adapt as well as the call for transparence of decision-making and the participation in the same. The root causes for this shift are known: ever shorter intervals of time between Profound changes; global networking and boundless mobility allowing a look behind the scenes of decisions.

The repositioning of the marketing organization of the German cement and concrete industry can be regarded in this context as well. Early July, the organization presented itself to the trade public with a new name, a revised strategy and a new corporate design (s. page 08, Betonmarketing becomes IZB). BetonMarketing Deutschland now becomes InformationsZentrum Beton (IZB). The new name represents the step from suggestive marketing of the building material concrete in public towards informative communication with the public regarding the building material concrete; in this way, it takes account of the need of people for transparency and the participation in the dialogue.

The centralization of the organization is accompanied with the change of name. In this regard, the managing directors, Dipl.-Wirt.-Ing. Ulrich Nolting and Prof. Dr.-Ing. Matthias M. Middel, expect to boost the communicative capacity, even in the international competition. IZB will become more visible through the new corporate design. By the way: The trade magazine, BFT International, is also successful in the market with the colors gray, yellow, white and black.

x

Related articles:

Issue 08/2015 InformationsZentrum Beton

Betonmarketing becomes IZB

The German cement and concrete industry celebrated the foundation of the new organization InformationsZentrum Beton ((IZB) – information center concrete) at the Zollverein Coal Mining Industrial...

more
Issue 08/2013 On our own account

BFT editorial staff strengthened

Whether at Beton-Tage or Bauma, at factory visits, conferences of associations or other events at home and abroad: The one or other readers might have already noticed that the BFT International‘s...

more
Issue 08/2017 Pittscheidt/DMG Events

The Big 5 Heavy 2018 with official German participation

This year, the Middle East will be the strongest growing construction market in the world. Dubai‘s government is currently realizing projects worth 8 to 9 billion dollars for the Expo 2020 alone. New...

more
Issue 10/2018 BIBM

Save the date: BIBM Congress 2020 – precast success in Nordic countries

The BIBM Congress 2020 will take place in Copenhagen – as announced by the congress organizer, the Federation of European Precast Concrete: Bureau International du Béton Manufacturé” (BIBM). The...

more
Issue 05/2012

BFT Competition: Editorial staff congratulates on terrific prizes!

On the occasion of BetonTage congress in Ulm early February, the editorial staff of BFT International invited readers and experts of the industry to participate in a competition. There were terrific...

more