Real progress
The moment chewing gum with a new flavor goes on sale, marketing talks about an innovation. Runnning shoes in a new color – again an innovation. The old pop song with new rhythm – innovation. Such undifferentiated inflationary use of the word, however, isn’t the only problem: awe-struck exaggeration is just as misleading. An innovation does not necessarily turn the world upside down: that’s not what’s involved. Even a slight change to a product or a process can mean real progress. The essential point is that the modified product or the modified process results in genuine added value.
Advancing...
