The logo of the Moscow Trade Show “Construction Engineering and Technology,” better known under the abbreviation CTT (Stroitelnaya tekhnika i tekhnologii, STT), this year for the first time carried the addition “Powered by Bauma.” And although Messe Munich, the organizer of Bauma, had already announced its acquisition of CTT at the beginning of the year, it had once again extended an invitation to a press conference held on 31 May, on the occasion of the Moscow Trade Fair, to explain to the trade press – specifically the local Russian press – the details of the acquisition.
“As of 2015, the CTT Trade Show is the world’s fifth-largest construction machinery trade show. For the Munich Trade Show, takeover of the CTT is the largest in the company’s history,” says Klaus Dittrich, CEO of Messe Munich in the press room on the first floor of Exhibition Hall 3 on the grounds of Krokus Expo in Moscow’s northeast. The CTT – with 700 exhibitors from 30 countries, exhibition space of 90,000 m2, and around 27,000 visitors in 2015 – fits well into the portfolio of Messe Munich’s construction machinery trade show events. These include Bauma China, Bauma Conexpo India, Bauma Conexpo Africa, as well as collaboration in the USA, Latin America, Iran, and Africa. With this takeover, Messe Munich now holds more than 50 % of the construction machinery trade show segment worldwide.
New digital services
Together with the CTT event, Messe Munich also took over, for the most part, the powerful team of the Russian event organizer Media Globe. The founder of CTT and owner of Media Globe, Aleksey Striganov, is now a shareholder in the newly established Russian subsidiary of Messe Munich and has as partner been put in charge of promotion of the German company’s development of business in Russia. The time-tested concept of the Moscow Trade Show in general will be continued, as Dittrich further explained. The event schedule will be taken over as well – even in years when Bauma in Munich attracts many Russians to Germany, CTT is scheduled to take place as usual.
Over the medium-term, Dittrich sees many opportunities and possibilities to develop CTT further. These could include expansion of offerings of digital services to service providers and visitors: for example, the offer to book online the furnishings used in exhibitors’ stands.