Outlook of the German cement industry

The German cement industry is sceptical about the prospects for the cement sector during the coming year. However, according to an evaluation by the cement manu-facturers, the measures taken so far by the government offer an opportunity to mitigate the business downturn that is emerging as a consequence of the global crisis in the financial markets.
“There is potential, in particular for the building trade and the building materials industry. To use this may contribute to coming to grips with the overall economic problems,” said Dr. Martin Schneider, General Manager of the Federal German Association of the Cement Industry (BDZ). “We all expect that the intended measures to stimulate business at national and European level are appropriate for the mitigation of the consequences of the global crisis.” However, the strongly increasing costs of energy and the future development of emissions trading worry cement manufacturers. To ensure the competitiveness of the branch, it is of special importance that the position of the federal government should gain acceptance during the negotiations in Brussels. According to this, the cement industry and other CO2-intensive industries would fulfil the criteria to be permanently exempted from the obligation to buy CO2 emissions rights at auction.
In view of the financial crisis, which was not foreseeable at the beginning of the year, the branch has revised its original prognosis for domestic cement consumption in 2008 from plus 5% to an increase of only 1–2%. For the next year, however, the cement industry expects a drop in cement consumption by 3–4% compared to this year. Presumably this trend will become established in the second half of 2009.
According to the expectations of the BDZ, developments in the three central building sectors will again differ. For residential construction the industry assumes that the demand for cement will decline further in 2008. After the activities in this sector had already reached a new low in 2007, the permits for private homes in the first nine months of 2008 once again dropp-ed by almost 4% compared to the figure for the previous year. On the other hand, the positive trend in non-residential construction, which in the meantime has become the most important demand segment of the cement industry, is encouraging. Almost 40% of the entire cement consumption is allotted to this market segment, while residential construction has dropped to 25%. The permits for non-residential construction this year up to and including September with an increase of almost 14% are clearly above the volume for last year. However, the development of incoming orders recently remained below the building permits. It is difficult to predict to what extent planned buildings will only be delayed or not carried out at all. Nevertheless, the BDZ expects positive growth effects as regards the demand for cement in the building sector in 2008. According to the current state of affairs, the rather cautious willingness of the companies to invest could lead to a downward trend in demand. The cement industry expects a positive impetus, in particular from civil engineering to mitigate the downward business trend. Due to the planned increase in capital expenditure by the federal government for the infrastructure for motorways and major roads amounting to one billion Euros in 2009 and 2010, numerous developed projects could now be implemented. The BDZ advocates that capital expenditure for the infrastructure should be increased in view of the worsening situation regarding bottlenecks in the road freight transport of goods, in particular during a slowing economy, so as to avoid the logistics location Germany becoming a stumbling block to future economic growth.

Bundesverband der Deutschen Zementindustrie e.V.
Kochstraße 6–7
10969 Berlin/Germany
Tel.: +49 30 28002-100
Fax: +49 30 28002-250

Tannenstraße 2
40476 Düsseldorf/Germany
Tel.: +49 211 436926-0
Fax: +49 211 436926-700

Related articles:


Building materials industry benefits from demand in residential construction

The economic environment in the construction industry will continue its favorable development, i.e. in particular the demand in construction services, in 2012 supported by a positive propensity to...

04/2010 A strong bauma 2010 to support change in atmosphere

Positive market tendencies for the construction machinery sector

bauma 2010 is a positive sign – high number of innovations Kemmann said that this years’ bauma is fully booked and this is – in light of all negative trends – a positive sign. The fair is...

01/2009 NPCA 2009 Precast Forecast

Sector feels the squeeze of continuing construction recession

Even with this unpredictability, certain indicators make educated guesses possible. Based on what we know at the end of 2008, the National Precast Concrete Association estimates that the U.S....


Campaign for residential housing

The crisis in the European construction industry is not over. If we can trust the current forecasts of the Euroconstruct Group, overall construction activities in 19 European countries over the entire...

12/2009 Overview of the European autoclaved aerated concrete industry

Part 1: Market trend, sales volumes, selected countries

The second part* will look at the most important manufacturers in more detail whilst also presenting related technologies, engineering solutions and new projects (* to be published in BFT...