UBM Sienna

Run before the kick-off

Figure: BFT International

Enjoying perfect weather, the organizers of the Concrete Show were pleased about the great rush of visitors

Figure: BFT International

Adler showcased its latest electromechanic block machine A100 at the leading concrete show in Latin America

Figure: BFT International

The plant and machinery specialists WCH and Weckenmann exhibit at a joint stand

Figure: BFT International

Hilti is also aiming high in Latin America

Figure: BFT International

The trial subscription of the Latin America edition of the trade journal BFT International enjoyed a strong demand

Figure: BFT International

Based on the large number of visitors, the Concrete Show in São Paulo definitely is still one of the most important trade fairs for suppliers involved in the concrete industry. However, shortly before the kick-off of the FIFA World Cup, the economic situation in the South American threshold country significantly turned for the worse - the gross domestic product only increased by 0.9 % in 2012 instead of up to 7.5 % in the previous years.

And the Concrete Show even reflected the development of the entire Brazilian economy: Though all leading companies of the industry were exhibiting with large...