Need for explanation

The telephone rings in the editorial office. The caller, a journalist, has read that concrete contributes to sustainable building already now and will in future contribute even more. She is skeptical. She associates concrete most of all with the gray construction sins of the 1980s. And she does not believe that concrete is an intelligent construction material whose properties can be adapted to specific requirements. Cleaning the air with concrete – is in her opinion a marketing trick. And that is why she is researching.

Is the caller dim-witted or uneducated? Hardly. She works for one of the...

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