Anniversary: From desert dream to reality

For a lot of people the United Arab Emirates are an embodiment of the superlative, economic boom and progress. In the 2000 s, there was a real run of foreign companies on the region. However, more than a few of them misjudge the challenges and circumstances of the market. And therefore, it cannot simply taken for granted that the subsidiary of an international corporation celebrates its 10th anniversary, like Ha-Be Middle East is doing now. Ulrich Meyer, Klaus Hofmann and Marcel Paulitsch talk about the expansion of the subsidiary, the peculiarities of the market in terms of concrete...