Messe München International is expanding its portfolio for the construction machinery sector with the launch of a new event in South Africa. The first bauma Africa takes place in September 2013 in Johannesburg.
Messe München expects the first edition of this International Trade Fair for Construction Machinery, Building Material Machines, Mining Machines and Construction Vehicles to attract about 200 exhibitors and to take up about 20,000 square meters of exhibition space. In terms of attendees, the show is directed primarily at customers from Sub-Saharan Africa.
„South Africa is a market with a future which offers great potential for the construction machinery industry. Messe München has demonstrated a high level of expertise in the sector, through the organization of construction machinery trade fairs not only at its base in Munich but also abroad. Now, building upon bauma China and the trade-fair cooperation bC India, one more professional, international platform is being created: bauma Africa. For this reason, too, the feedback from the industry has been very positive,“ said Eugen Egetenmeir, Managing Director of Messe München GmbH. The U.S.-based Association of Equipment Manufacturers (AEM) will be an official supporter of the first bauma Africa.