Creating and preserving value – together, sustainably

Appreciation results in added value. “Combining these two aspects is the secret of the success of top-performing organizations,” says Prof. Ulrich Hemel, of the Institute for Social Strategy in Laichingen. The 57th edition of Europe’s largest congress of the concrete and precast industries reflects this trend in this year’s tag line of “Creating value”. Value, and values, are sought-after again!

The construction industry has again come to appreciate the old craftsman’s ethic and “Prussian virtues” that are at the very heart of quality “Made in Germany”. Values such as honesty, reliability,...

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