About making it better
Dear Reader,
While thousands once again streamed to the Oktoberfest in Munich, I attended a seminar at the GermanPress Academy in the city. How does one write fascinating and easy-to-read editorials? During this day and a half I met a group of ten editors who work for a wide range of media. The broad world of print media was indeed represented: from dailies to customer magazines. Despite all the stylistic techniques demonstrated during this time and all the really very instructive things I learned, my own personal highlight was still something else: the praise of an editor who produces a...
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