IPHA Sales and Marketing Seminar 2022 in Barcelona

The International Prestressed Hollowcore Association’s (IPHA) two day Sales and Marketing Seminar took place on October 06 and 07, 2022 at hotel Condes, Barcelona. „It was IPHA’s second seminar of this kind and a unique opportunity for the 47 participants, from 27 different companies and 13 different countries, to listen to interesting lectures from professionals within our industry, and experts from outside, on how we can cope with some of the biggest marketing challenges of today and tomorrow“, stated Seamus McKeague, President of IPHA.

The seminar’s first day opened with the welcoming speeches by Seamus McKeague and Jordi Pujol, the President of IPHA’s Marketing Committee. Tomas Plauska (Betonika, Lithuania) and Simo Hakkarainen (Peikko, Finland) started the seminar with an interesting presentation called Responding to the Sustainability Challenges of Customers and Stakeholders. The presentation was followed by an open discussion, moderated by Topi Paananen (CEO Peikko), under the headline Sustainability in Sales & Marketing.

Tom Goosey (TOG Marketing, UK) introduced the IPHA Website (www.hollowcore.org) with focus on the members-only section. For the last presentation of the first day, Luke Brynley-Jones, Founder and Managing Director of OST, gave a very informative presentation called Building Value from Social Media, followed by a short practical session on LinkedIn best practice.

The day finished with a VIP tour to the Camp Nou, home of FC Barcelona. After a visit to the museum at the stadium and the various player facilities, the day finished with a dinner in the Presidential anteroom.

Impressive supporting program

The second day of the seminar started with a guided tour around the Casa Mila. After this tour, the delegates met in Sala Gaudi, La Pedrera, for the first presentation of day two. Pau Garcia-Mila gave a presentation under the title How Digital Disruption will Change Construction, during which he introduced AI (Artificial Intelligence) in action. Mario Alonso Puig, doctor and specialist in general & digestive surgery, gave the final presentation at the seminar. The title of his presentation was The Power of a Growth Mindset in Times of Disruptive Change. This informative and interesting presentation concluded IPHA’s second Sales & Marketing Seminar, a seminar that was appreciated by the delegates, who learned a lot from the excellent presentations and benefited from the opportunity to network among the participants.



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