Technology and application
You know how it goes: a company has developed a new product. Its team put a lot of thought, sweat and many an evening in the workshop and office into the development. With pride, they praise the many advantageous technical characteristics of the product, and they enthuse over its perfect design. The potential buyer listens and nods his head. But he is really only interested in the one product characteristic: “And what is the cost advantage for me when I buy and install the new product?”
Something similar could be observed at this year’s Carbon and Textile Concrete Days in Dresden, Germany (read...
