The opening of the fifth Probst foreign branch office has the clear objective of expanding the North American market for Probst. „The chosen course of opening new branch offices for operational and commercial presence in the most important markets, should consolidate Probst‘s position as world market leader“, says Holger Merholz, Sales Manager of Probst GmbH.
Acquisition of the business by the subsidiary Probst Inc.
The team is strengthened by Steffen Lindner. The new sales director for America has German roots and has lived and worked in the USA for many years. With this background, he is an important link between headquarters and the American branch. The support of the South American markets will also be carried out by Probst Inc.
Already last year, negotiations with the former distributor Pave Tech started. Despite the Corona Pandemic and its effects on the US economy, both sides stuck to their plan. „Probst offers a powerful consulting service in the USA and Canada due to the new proximity to the markets“, explains Eric Wilhelm, Managing Director. „We get the chance to get to know the specific requirements of the construction industry in North America and the individual needs of the customers even better and to offer corresponding products and services. There is no question that there is great potential for our innovative, electric Greenline product line in the US market, which is paying close attention to sustainability“.