Looking ahead with your feet on the ground
What do I present at my stand at the trade show? Focusing on tried and tested products will likely be interpreted by some as a sign of constancy, while others would see it as a lack of sustainability. If I present the company’s vision of the future, some will praise the company’s innovative strength, while others will see the presentation as being pretentious and unrealistic.
This year’s Messe BAU in January succeeded in the balancing act, as did many of its participating exhibitors. At the Trimble stand, for example, visitors were able to see how BIM software already now simplifies processes...
