BT INNOVATION
“Clear structure, compelling messages”
At the beginning of 2019, BT innovation has launched its new corporate design, including a new company logo and color range, a redesigned website, and all its marketing collateral. BFT editorial staff attended the launch event for this new, revitalized corporate presence at the BAU trade show in Munich. At the BT innovation booth, Anne-Maria Wende, Marketing Director, and Henrik Wärnke, Sales Director, explained these changes and the reasoning behind in more detail.
BFT International: BT innovation is starting into the year of 2019 with a new corporate design. Why did you opt for this relaunch?
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