Internet presence

Open around the clock

Fig. 1 Open around the clock! A company advertising on the Internet is available for (prospective) customers at any time. (www.zahndmartin.ch)

Fig. 2 An Internet presence is a „necessity“ today – whether a visitor goes on clicking or stays longer depends not least on the front page (Rieder)

Fig. 3 Beside the compulsory sections „Profile“, „Services/Projects“ or „References“ … (Hieber Beton).

Fig. 4 … the website should provide visitor benefits – such as technical information …(Schmidt Beton).

Fig. 5 … or at least interesting things – by means of a webcam,
for example … (IGBFB).

Fig. 6 The Internet presence as distribution medium: it is also possible to distribute brochures and flyers as PDF download. (Beton Fuchs).

Fig. 7 Important feature: A map to print of how to find the company, possibly including route planner. (Betonfertigteilwerk Rostock).

Fig. 8 The Internet provides synergy effects: Link to the membership list of an association on the own homepage … (Unternehmerverband Mineralische Baustoffe/Romey Baustoffwerke).

Fig. 9 Newspaper reports on the website are also very effective in terms of publicity and advertisement … (Florack Bauunternehmung).

Fig. 10 WCMS editors and modular design systems offer the possibility to manage the own Website even without any HTML knowledge. (Data-
Becker)

 Just a few precast concrete plants make appropriate use of the Internet as a platform to present themselves. How-ever, today an appealing online presence is much more important than ever before. What has to be considered regarding the „digital business card“ and which aspects have to be taken into account regarding technology, designing, content, and law?

Very often, the online presence of a company is clicked off just after a few seconds – company profiles on the Internet are often too dull, too boring, uninteresting and not appealing. However, a professional Internet presence plays a more and more important role for a company. When it comes to presenting oneself as well as the products and services provided in an up-to-date way, conveying information and getting in contact with the appropriate target group, there is hardly any alternative meanwhile. Compared to a printed company brochure, an Internet presence has moreover obvious advantages:...