IconExpo 2011: Viva USA

US market between depression and optimism

 The upswing is not yet under way. This could be the conclusion of this year‘s IconExpo – „International Concrete Exposition“ – held in Las Vegas from March 22 - 26. Even the construction markets do not seem to have recovered from the persistent uncertainty prevailing in the US economy. At present, North American companies particularly see a chance in worldwide marketing. Nevertheless, everybody hopes for the upswing to come.

The 145 international exhibitors at IconExpo had quite different impressions. Many of them feel somehow between sound optimism and deep depression. Quite a small number of people among the overall 120,000 international visitors registered at the Las Vegas Convention Center were attracted to the hall of the IconExpo co-located with ConExpo-Con/AGG and IPFE the largest North American event of the construction industry. Some exhibitors reported about a continuous sales slump in the North American market and they only expected an upward economic trend in the next two to three years at the...

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