40 years of advertising for cast stone

Design perspectives

In 2016 the Information Society for German Cast Stone – info-b for short – will celebrate its 40th anniversary. The society was founded in 1976 on the occasion of a Dyckerhoff Weiss Convention in Wiesbaden, Germany. On 6 February 1976, the first joint advertising campaign for concrete products was launched – at a time when marketing for most construction materials was still unheard of. Over the past four decades, the objectives of info-b have fundamentally remained the same. Now as then, the aim has been to highlight and communicate the many different advantages of cast stone with respect to...

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Successful marketing for cast stone for four decades

On 21 April 2016, info-b, founded in Wiesbaden as the Information Association for German Cast Stone – Informationsgemeinschaft deutscher Betonwerkstein – will celebrate its 40th anniversary. The...

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Concrete is a construction material that – in the context of positive social perception and of the enormous development of its material properties in recent years – is also increasingly used as an...

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Issue 02/2017 Cast stone production

Aggregate for cast stone surfaces of special design

The lecture picks up on the topic of aggregate characterization. The most common mineral raw materials for cast stone production will be presented – from basalt to granite and to quartz. What are the...

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Issue 02/2015 Projects and special products

Cast stone as design element

Cast stone is a deliberately used design element which is very difficult to replace in architecture as well as in garden and landscape construction. In projects, where purposeful use is made of its...

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Issue 10/2010

Anniversary Edition

This issue is very special – as you may already have guessed from its silver-colored cover. This technical magazine of ours has existed now for many decades, and this year we are happy to celebrate...

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